Your dream life isn’t out there—it’s in you.
The fastest way to build a lifestyle business is to create for the past, present, or future version of yourself. Content, products, services—design them for you at different stages.
This isn’t selfish; it’s strategic. People like you exist, and they’ll pay for what you offer.
Here’s how to do it in 90 days.
Why Create for You?
You are your own best customer. Your struggles, wins, and aspirations are a blueprint. The problems you’ve solved, the skills you’ve built, the dreams you chase—others share them. Build for yourself, and you’ll attract a tribe who resonates. They’ll trade money for your solutions because you’ve lived their pain and progress.
A lifestyle business thrives on authenticity. Crafting content or products for “everyone” dilutes your edge. Focus on you—past, present, future—and you’ll speak directly to a niche ready to buy.
In 2021, Marc Louvion was depressed, living with his parents, and had 0 income.
Last month, he made $143,280 as a solopreneur working from Bali.
What changed?
Here's a story you don't want to miss 👇
— #Noah Kagan (#@noahkagan)
2:05 PM • Jun 8, 2024
Step 1: Map Your Journey
Day one, write your story. Split it into three versions of you:
Past You. What were your struggles? Maybe you were stuck in a dead-end job, battling time poverty, or lost in self-doubt. List the problems you faced and how you overcame them.
Present You. What’s your focus now? Are you mastering a skill, building a side hustle, or optimizing health? Note the tools, habits, or mindsets driving your growth.
Future You. Where are you headed? Financial freedom? A thriving business? A stronger community? Define the goals and the gaps to get there.
Spend a week journaling. Be specific. Past You might’ve needed discipline to escape a 9-5. Present You might be learning copywriting or fitness. Future You might want a $10,000/month solopreneur gig.
This map is your business foundation.
Step 2: Create Content for Each You
Content is your magnet. It pulls in people who see themselves in your story. For each version of you, produce content that speaks to their pain or goals.
Past You Content. Share stories of your struggles and solutions.
Example: “How I escaped a soul-crushing job with one skill.”
Formats: X posts, short videos on TikTok, or newsletter stories.
Use AI like Grok to brainstorm angles or refine drafts.
Present You Content. Document your current journey.
Example: “My daily routine for learning copywriting in 2 hours a day.”
Post how-to guides or behind-the-scenes Reels.
Show the work—it builds trust.
Future You Content. Paint the vision.
Example: “Why I’m building a business to live on my terms.”
Use aspirational posts or videos to inspire.
Tease the path forward with calls-to-action like “Join my newsletter for the blueprint.”
Post daily on X or Instagram. One post takes 15 minutes. By day 30, you’ll have 30 pieces of content drawing in your audience.
Step 3: Build Products or Services
Content builds trust; products deliver solutions. Create offerings for each version of you:
For Past You. A low-ticket product, like a $27 eBook or mini-course.
Example: “30 Days to Break Free from Your 9-5.”
Solve the problems you faced.
For Present You. A service or coaching program.
Example: One-on-one coaching to teach the skill you’re mastering, like marketing or fitness.
Charge $500-$2,000 to start.
For Future You. A premium offer.
Example: A $5,000 mentorship program for building a lifestyle business. ‘
Outline the steps to your dream life.
Use tools like Gumroad or Skool to sell. Test one offer by day 60. Price low, get feedback, iterate.
Four years ago, I stepped off the traditional path to carve my own.
I thought I understood what I was getting into. I didn’t.
Here are 5 harsh truths nobody told you about entrepreneurship (that I wish I knew earlier)…
1. Real freedom is terrifying.
Let’s get something
— #Sahil Bloom (#@SahilBloom)
5:00 PM • Jul 9, 2025
Step 4: Find Your Tribe
Your audience is out there—people living your past, present, or future. Share your content on X or IG, where real-time conversations spark connection. Engage with comments, join threads, and follow creators in your niche.
Use Instagram for visuals or TikTok for quick videos to widen your reach.
By day 90, you’ll have a small but loyal following. They’re not just followers—they’re buyers who see themselves in you.
Step 5: Systemize and Scale
Track results weekly.
Which content gets traction? Which offers sell? Double down on what works.
Automate with AI—use Grok to analyze engagement or generate ideas. Outsource repetitive tasks like editing by hiring a freelancer. Reinvest profits into ads or better tools.
The Payoff
In 90 days, you’ll have:
A content engine pulling in your tribe.
A product or service solving real problems.
A growing audience ready to pay.
This isn’t theory—it’s inevitable. Create for you, and you’ll find others like you. Their money funds your lifestyle business. Start today. Map your journey. Post one piece of content. Build one offer. In 90 days, your life’s course will shift—because you built for you.
Your story is your business. Tell it, sell it, live it.
–JaQuan Bryant